B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.085%
0.085% -- qr code scan usage rate for supermarket customers (alcohol QR code labels) (2023)
A 2023 pilot study in Barcelona found that 0.085% of supermarket customers scanned the QR code on an alcohol-related display.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.085%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
7,079
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barcelona pilot study (publisher not named)
Primary
Tier B
https://bigalcohol.exposed/fake-transparency-pernod-ricards-qr-code-labels-do-nothing-for-public-hea… ↗
Source Article
Fake Transparency: Pernod Ricard’s QR Code Labels Do Nothing for Public Health - BigAlcohol Exposed
Pernod Ricard Philippines is rolling out QR code-enabled digital labels in the Philippines, marketing them as a step toward “consumer transparency” and “responsible drinking.” But this initiative is nothing more than a corporate tactic designed to maintain the status quo – keeping proven policy meas…
Original Research
Barcelona pilot study (publisher not named)
· Original study ↗
Methodology
Pilot study conducted in Barcelona, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
supermarket customers (alcohol QR code labels): 0.085% qr code scan usage rate. Source: Barcelona pilot study (publisher not named) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/barcelona-qr-scan-pilot-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/barcelona-qr-scan-pilot-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.085%</strong> -- qr code scan usage rate for supermarket customers (alcohol QR code labels)<br><small>Source: Barcelona pilot study (publisher not named) (2023) · <a href="https://lighthousedata.io/data/barcelona-qr-scan-pilot-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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