B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74%
74% -- customers expecting personalized banking experiences for retail banking customers (2025)
74% of customers expect banks to provide more personalized experiences tailored to their needs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amperly.com
Primary
Tier C
https://amperly.com/artificial-intelligence-in-retail-banking/ ↗
Source Article
Artificial intelligence in retail banking transforms customer experiences [2025]
Original Research
amperly.com
· Original study ↗
Methodology
Cited aggregate figure in secondary publication; original survey not identified
Methodology documented
Segmentation
IndustryRetail Banking
Cite this stat
Plain Text
retail banking customers: 74% customers expecting personalized banking experiences. Source: amperly.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/banking-customers-expect-personalization-74
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<blockquote cite="https://lighthousedata.io/data/banking-customers-expect-personalization-74" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customers expecting personalized banking experiences for retail banking customers<br><small>Source: amperly.com (2025) · <a href="https://lighthousedata.io/data/banking-customers-expect-personalization-74" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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