B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- bank switching intent share for US bank customers (2025)
37% of Americans say they would switch to another institution if it better matched their needs.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
helpscout.net
Primary
Tier C
https://www.helpscout.com/blog/improve-customer-service-in-banking/ ↗
Source Article
7 Ways to Improve Customer Service in the Banking Industry
Banking customer service sits in a strange spot. The stakes are higher than most other industries, yet it often feels like many banks treat customer service as an afterthought laid on top of their core operations.
That reality shows up in the numbers. 59% of Americans say good customer service is th…
Original Research
helpscout.net
· Original study ↗
Methodology
Aggregate survey figure cited in HelpScout blog article; original survey and collection date not named in source. Vintage estimated from publication context.
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
US bank customers: 37% bank switching intent share. Source: helpscout.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bank-switching-intent-better-match
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<blockquote cite="https://lighthousedata.io/data/bank-switching-intent-better-match" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- bank switching intent share for US bank customers<br><small>Source: helpscout.net (2025) · <a href="https://lighthousedata.io/data/bank-switching-intent-better-match" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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