B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profitability lift from retention improvement for Businesses across categories (2026)
A 5% improvement in customer retention raises profitability by at least 25% (and up to 95%), according to Bain & Company research.
- Depends on industry/category
- Lower bound of a 25% to 95% range
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://revscale.com/blog/franchise-customer-experience-drift ↗
Source Article
Fix Franchise CX Drift Across Locations | Revscale
Why Franchise Customer Experience Drifts Between Locations
A customer walks into your Scottsdale location and gets greeted by name, checked out in ninety seconds, and texted a thank-you the next morning. Three weeks later she visits your Tucson unit. She waits eleven minutes, gets a shrug at the cou…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain long-standing finding; range 25%-95%, midpoint 60 used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Businesses across categories: 25% profitability lift from retention improvement. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-retention-profitability-lift
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<blockquote cite="https://lighthousedata.io/data/bain-retention-profitability-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profitability lift from retention improvement for Businesses across categories<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-retention-profitability-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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