B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
67%
67% -- spend uplift vs new customer for repeat customers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain and Company
Primary
Tier C
https://www.lilo.co.uk/blog/4-reasons-to-not-ignore-repeat-customers/ ↗
Source Article
Top 4 Reasons to Not Ignore Repeat Customers | Lilo
Have you been struggling to make a sale? It could be because you’re ignoring a very important customer. We’re setting the record straight on why repeat customers could be more valuable to your business than new customers.
Have you been feeling like you’re spending so much time trying to find custome…
Original Research
Bain and Company
· Original study ↗
Methodology
Cited as a study from Bain and Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
repeat customers: 67% spend uplift vs new customer. Source: Bain and Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-repeat-customer-spend-67-percent
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<blockquote cite="https://lighthousedata.io/data/bain-repeat-customer-spend-67-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- spend uplift vs new customer for repeat customers<br><small>Source: Bain and Company (2025) · <a href="https://lighthousedata.io/data/bain-repeat-customer-spend-67-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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