B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- ai referral traffic share for retailers (Q1 2026)
AI accounts for up to 25% of referral traffic at some leading retailers.
- Represents an upper bound ('up to 25%') observed at leading retailers ('some retailers'), whereas AI accounts for under 1% of total traffic on average.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://www.bain.com/insights/reports/agentic-ai-in-retail/ ↗
Source Article
Bain Just Made AI Referral Traffic a 25% Number. What You...
Bain Just Made AI Referral Traffic a 25% Number. What Yours Looks Like Matters.
- Author
- By Dor
- Publication date
- Published
- Reading time
- 7 min read
Bain & Company put hard, multi-country data behind agentic commerce this week. ChatGPT shopping referrals more than doubled year over year acro…
Original Research
Bain & Company
· Original study ↗
Methodology
Based on Bain & Company's multi-country data and client analytics.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retailers: 25% ai referral traffic share. Source: Bain & Company (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-ai-referral-traffic-25-percent
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<blockquote cite="https://lighthousedata.io/data/bain-ai-referral-traffic-25-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- ai referral traffic share for retailers<br><small>Source: Bain & Company (Q1 2026) · <a href="https://lighthousedata.io/data/bain-ai-referral-traffic-25-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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