B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
86%
86% -- share of small business owners using same fi for personal and business for US small business owners (2024)
86% of surveyed small business owners use the same financial institution for both their business and personal needs.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BAI
Primary
Tier B
https://www1.pcbb.com/bid/2025-01-02-what-do-small-businesses-really-want-from-their-fi ↗
Source Article
What Do Small Businesses Really Want From Their FI?
Originally published on September 12, 2024. In 2009, Domino’s Pizza faced harsh criticism from customers who called its pizza tasteless and low quality. Rather than ignoring the negative reviews, Domino’s embraced the criticism, launching its 2010 “Pizza Turnaround” campaign. The company revamped it…
Original Research
BAI
· Original study ↗
Methodology
BAI survey of 600 small business owners
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small business owners: 86% share of small business owners using same fi for personal and business. Source: BAI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bai-small-business-owners-same-fi-personal-business
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<blockquote cite="https://lighthousedata.io/data/bai-small-business-owners-same-fi-personal-business" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- share of small business owners using same fi for personal and business for US small business owners<br><small>Source: BAI (2024) · <a href="https://lighthousedata.io/data/bai-small-business-owners-same-fi-personal-business" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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