B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50%
50% -- share of consumers deterred by poor quality signage for local business shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestofsigns.com
Primary
Tier C
https://www.bestofsigns.com/blog/outward-focus-how-outdoor-signs-can-help-your-business-thrive/ ↗
Source Article
Outward Focus: How Outdoor Signs Can Help Your Business Thrive
Original Research
bestofsigns.com
· Original study ↗
Methodology
Blog cites unnamed research; value stated as 'over 50%', midpoint used
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionUS
Channelevents
Cite this stat
Plain Text
local business shoppers: 50% share of consumers deterred by poor quality signage. Source: bestofsigns.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bad-signage-deters-store-entry
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bad-signage-deters-store-entry" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of consumers deterred by poor quality signage for local business shoppers<br><small>Source: bestofsigns.com (2026) · <a href="https://lighthousedata.io/data/bad-signage-deters-store-entry" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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