B
Evidence Grade B
Graded
under review
Safe to Cite
Current
39%
39% -- bad bot traffic share for global internet traffic (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barracuda Networks
Primary
Tier C
https://www.amla.io/the-dose-ecommerce-news/western-union-unit-ties-up-to-ease-b2b-payments-in-japan… ↗
Source Article
Western Union Unit Ties Up to Ease B2B Payments in Japan, Landing International Launches Online Sales-Training Tool and Bad Bots Focus Attacks on Ecommerce Targets
Original Research
Barracuda Networks
· Original study ↗
Methodology
Barracuda Networks bot threat report, cited by secondary publication
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global internet traffic: 39% bad bot traffic share. Source: Barracuda Networks (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bad-bot-traffic-share-2026
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<blockquote cite="https://lighthousedata.io/data/bad-bot-traffic-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- bad bot traffic share for global internet traffic<br><small>Source: Barracuda Networks (2026) · <a href="https://lighthousedata.io/data/bad-bot-traffic-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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