B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
11,800,000
11,800,000 -- search results analyzed for Google search results (2024)
An analysis of 11.8 million Google search results by Backlinko found that shorter URLs performed better in search rankings.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11,800,000
Unit
Count
Data Vintage
2024
Entity
Sample Size
11,800,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://nexagrowth.co.uk/blog/url-structures/ ↗
Source Article
The Ultimate Guide to URL Structures: SEO Best Practices & Future Trends
- A well-structured URL is a crucial, though minor, ranking factor that helps search engines understand page content and improves user click-through rates.
- Short, clean, and keyword-optimized URLs tend to perform better in search rankings.
- Future trends suggest that the reliance on exact-match k…
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko correlation analysis of Google search results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results: 11,800,000 search results analyzed. Source: Backlinko (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/backlinko-11-8m-url-analysis
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<blockquote cite="https://lighthousedata.io/data/backlinko-11-8m-url-analysis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11,800,000</strong> -- search results analyzed for Google search results<br><small>Source: Backlinko (2024) · <a href="https://lighthousedata.io/data/backlinko-11-8m-url-analysis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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