B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- sales increase rate for retail stores (in-store background music) (2025)
Background music in retail stores can lead to a 10% increase in sales.
- Secondary citation attributing statement to ft.com without specifying the original study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Financial Times
Primary
Tier C
https://www.stephenspencerassociates.com/postcards/sound ↗
Source Article
Music is Power: The Sound of carefully chosen music evokes specific emotional responses — The Ambience Associates
Music is Power: The Sound of carefully chosen music evokes specific emotional responses
Creating the perfect shopping environment is key to capturing customer attention and driving sales. Amongst the other senses, sound stands is a powerful yet often underestimated tool. The right music at the right…
Original Research
Financial Times
· Original study ↗
Methodology
Attributed to FT (ft.com) via secondary blog post; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail stores (in-store background music): 10% sales increase rate. Source: Financial Times (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/background-music-retail-sales-lift
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<blockquote cite="https://lighthousedata.io/data/background-music-retail-sales-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales increase rate for retail stores (in-store background music)<br><small>Source: Financial Times (2025) · <a href="https://lighthousedata.io/data/background-music-retail-sales-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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