B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$890
$890 -- average household back to school spend for US families (2023)
According to the National Retail Federation, US families spent an average of $890 per household on back-to-school items in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$890
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
National Retail Federation (NRF)
Primary
Tier B
https://vouchermatic.app/back-to-school-marketing-ideas/ ↗
Source Article
Back To School Marketing - A Playbook for Savvy Marketers
The back-to-school season is one of the biggest annual retail moments, second only to the holiday season.
According to the National Retail Federation (NRF), back-to-school spending reached $41.5 billion in 2023, with families spending an average of $890 per household.
It’s a golden window for retail…
Original Research
National Retail Federation (NRF)
· Original study ↗
Methodology
NRF back-to-school spending survey, as cited by Vouchermatic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US families: $890 average household back to school spend. Source: National Retail Federation (NRF) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/back-to-school-household-spend-2023
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<blockquote cite="https://lighthousedata.io/data/back-to-school-household-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$890</strong> -- average household back to school spend for US families<br><small>Source: National Retail Federation (NRF) (2023) · <a href="https://lighthousedata.io/data/back-to-school-household-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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