B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27 hours
27 hours -- weekly hours online for Baby Boomers (2020)
Baby Boomers spend an average of 27 hours per week online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27 hours
Unit
Duration Hours
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://anytimedigitalmarketing.com/2020/07/14/dont-forget-about-this-demographic/ ↗
Source Article
Don’t Forget About This Demographic
Original Research
Smart Insights
· Original study ↗
Methodology
Cited to Smart Insights research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomers: 27 hours weekly hours online. Source: Smart Insights (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baby-boomers-weekly-online-hours-27
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<blockquote cite="https://lighthousedata.io/data/baby-boomers-weekly-online-hours-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27 hours</strong> -- weekly hours online for Baby Boomers<br><small>Source: Smart Insights (2020) · <a href="https://lighthousedata.io/data/baby-boomers-weekly-online-hours-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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