B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

15%

15% -- consumer preference internet access over car ownership for Baby boom generation (2012)

Name: Consumer Preference Internet Access Over Car Ownership Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2012 · Gartner

15% of the baby boom generation surveyed would choose internet access over owning their own car.

Secondary citation from Gartner survey via BBC article

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

15%

Unit

Percentage

Data Vintage

2012

Entity

Baby boom generation

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier C

http://steveboese.squarespace.com/journal/2012/7/9/what-if-no-one-wants-to-drive-to-your-office.html ↗

Confidence: 23/100 Vintage: 2012 Channel: Common Crawl

Source Article

Steve's HR Technology - Journal

Original Research

Gartner · Original study ↗

Methodology

Gartner survey, cited via BBC

Methodology documented

Segmentation

Industrymarketing RegionNorth America RoleAll marketers

Cite this stat

Plain Text

Baby boom generation: 15% consumer preference internet access over car ownership. Source: Gartner (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baby-boomers-internet-over-car-gartner

HTML Embed

<blockquote cite="https://lighthousedata.io/data/baby-boomers-internet-over-car-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- consumer preference internet access over car ownership for Baby boom generation<br><small>Source: Gartner (2012) · <a href="https://lighthousedata.io/data/baby-boomers-internet-over-car-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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