B
Evidence Grade B
Graded
under review
Safe to Cite
Current
71%
71% -- customers expecting companies know personal information during service interaction for B2C customers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.bhnrewards.com/blog/how-to-turn-an-appeasement-reward-into-more-customer-engagement/ ↗
Source Article
From Appeasement Reward to Customer Engagement
Original Research
Gartner
· Original study ↗
Methodology
Cited from a Gartner survey; survey year not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C customers: 71% customers expecting companies know personal information during service interaction. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-customers-expect-personal-info-awareness-gartner
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<blockquote cite="https://lighthousedata.io/data/b2c-customers-expect-personal-info-awareness-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- customers expecting companies know personal information during service interaction for B2C customers<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/b2c-customers-expect-personal-info-awareness-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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