C
Evidence Grade C
Use with Hedging
Aging
2.23%
2.23% — b2b website average conversion rate for B2B websites — average visitor to lead conversion rate (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.23%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
BookYourData
Primary
Tier A
https://www.bookyourdata.com/blog/b2b-conversion-rate-benchmarks ↗
Source Article
B2B Conversion Rate Benchmarks: What You Should Know
B2B conversion rate is one of the performance metrics that a company uses to measure the number of leads that actually convert, that is, make a purchase, download a resource or join a webinar. The top B2B and B2C companies record an average conver…
Also cited by
WordStream B2B Conversion Rate Benchmarks 2024
https://www.wordstream.com/blog/ws/2014/03/17/what-is-a-good-conversion-rate
2026-05-01
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2024 B2B Conversion Rate Benchmarks. Aggregated across thousands of B2B websites tracking visitor to qualified lead conversion rates.
Study: Unknown
Segmentation
Industrygeneral
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B websites — average visitor to lead conversion rate: 2.23% b2b website average conversion rate. Source: BookYourData (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-website-average-conversion-rate-b2b-websites-average-visitor-to-lead-conversion-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-website-average-conversion-rate-b2b-websites-average-visitor-to-lead-conversion-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.23%</strong> — b2b website average conversion rate for B2B websites — average visitor to lead conversion rate<br><small>Source: BookYourData (2024) · <a href="https://lighthousedata.io/data/b2b-website-average-conversion-rate-b2b-websites-average-visitor-to-lead-conversion-rate-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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