B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- live attendance rate for B2B webinars (2025)
The average B2B webinar attracts approximately 40% of its registrants to the live session.
- Approximation ('roughly 40%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot / ON24
Primary
Tier C
https://www.visionation.us/blog/webinar-marketing-pipeline-b2b ↗
Source Article
Webinar Marketing for B2B: How to Generate Pipeline From a Single 45-Minute Session
B2B marketing teams often view webinars as a checkbox in their quarterly content plan rather than a high-octane engine for revenue. While the typical conversion rates for top-of-funnel downloads hover around 1-2%, high-quality webinar programs regularly see attendee-to-SQL conversion rates exceeding…
Original Research
HubSpot / ON24
· Original study ↗
Methodology
Cited as industry benchmarks from platforms like HubSpot and ON24
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B webinars: 40% live attendance rate. Source: HubSpot / ON24 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-webinar-live-attendance-rate-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-webinar-live-attendance-rate-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- live attendance rate for B2B webinars<br><small>Source: HubSpot / ON24 (2025) · <a href="https://lighthousedata.io/data/b2b-webinar-live-attendance-rate-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.