B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10
10 -- sources researched before purchase for B2B buyers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
altares.be
Primary
Tier C
https://www.altares.be/en/blog/sales-marketing/how-brand-preference-shapes-the-b2b-buyer-s-journey/ ↗
Source Article
How brand preference shapes the B2B buyer's journey
Original Research
altares.be
· Original study ↗
Methodology
Cited from a webinar; original research not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 10 sources researched before purchase. Source: altares.be (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-sources-researched-before-purchase
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<blockquote cite="https://lighthousedata.io/data/b2b-sources-researched-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10</strong> -- sources researched before purchase for B2B buyers<br><small>Source: altares.be (2026) · <a href="https://lighthousedata.io/data/b2b-sources-researched-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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