B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- share of buyers rating purchase experience extremely complex or difficult for B2B software buyers (2025)
77% of surveyed B2B customers rated their latest software purchase experience as extremely complex or difficult.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
250
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner Research
Primary
Tier B
https://presales.rocks/best-practices/leveraging-presales-as-your-unfair-advantage/ ↗
Source Article
Presales – Your Unfair Advantage
With changing market dynamics and a shift in buyer behaviour, organisations need to understand the importance of leveraging and empowering their presales resources. Buying complex enterprise/B2B-software has become more complex than ever before. As a result, facilitating the buyer’s purchasing proce…
Original Research
Gartner Research
· Original study ↗
Methodology
Gartner Research survey of more than 250 B2B customers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software buyers: 77% share of buyers rating purchase experience extremely complex or difficult. Source: Gartner Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-purchase-complexity-gartner
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<blockquote cite="https://lighthousedata.io/data/b2b-software-purchase-complexity-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of buyers rating purchase experience extremely complex or difficult for B2B software buyers<br><small>Source: Gartner Research (2025) · <a href="https://lighthousedata.io/data/b2b-software-purchase-complexity-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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