B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- competitive win rate improvement for B2B software company (2025)
A B2B software company improved its competitive win rate by 45% over 12 months after implementing a relationship-focused loyalty strategy.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Source
Perspective AI
Primary
Tier A
https://getperspective.ai/docs/use-cases/customer-loyalty-retention-guide ↗
Source Article
How to Use Perspective AI for Customer Loyalty & Retention Strategy | Docs
How to Use Perspective AI for Customer Loyalty & Retention Strategy
Updated: June 11, 2025
Your retention rates are declining despite product improvements. You know who's churning but not why loyal customers stay. Customer acquisition costs are rising while customer lifetime value stagnates. You're …
Original Research
Perspective AI
· Original study ↗
Methodology
12-month results after implementing relationship-focused loyalty strategy
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B software company: 45% competitive win rate improvement. Source: Perspective AI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-competitive-win-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/b2b-software-competitive-win-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- competitive win rate improvement for B2B software company<br><small>Source: Perspective AI (2025) · <a href="https://lighthousedata.io/data/b2b-software-competitive-win-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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