B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of sales requiring 5plus followup touches for B2B sales (2026)
According to Brevet, 80% of sales require at least 5 follow-up touches.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brevet
Primary
Tier C
https://www.wearesiete.com/en/blog/redefine-outdated-lead-generation-tactics ↗
Source Article
Effective Follow Up Strategies| B2B Insights from Siete
Agustín Velasco
COO @Siete
COO at Siete, where he oversees operations and SDR team delivery for B2B clients across LATAM.
This isn't theory. It's what we consistently see working with B2B teams at Siete.
In B2B sales, closing a deal rarely happens in a single conversation. Prospects need time to eva…
Original Research
Brevet
· Original study ↗
Methodology
Cited from Brevet via Siete blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales: 80% share of sales requiring 5plus followup touches. Source: Brevet (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-sales-five-followup-touches
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<blockquote cite="https://lighthousedata.io/data/b2b-sales-five-followup-touches" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of sales requiring 5plus followup touches for B2B sales<br><small>Source: Brevet (2026) · <a href="https://lighthousedata.io/data/b2b-sales-five-followup-touches" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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