B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of respondents frustrated with multiple saas suppliers for B2B technology buyers (2026)
70% of respondents expressed frustration with the time wasted dealing with multiple SaaS suppliers.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AppDirect
Primary
Tier B
https://www.appdirect.com/blog/an-introduction-to-online-marketplaces ↗
Source Article
What Is an Online Marketplace?
Original Research
AppDirect
· Original study ↗
Methodology
AppDirect market research study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B technology buyers: 70% share of respondents frustrated with multiple saas suppliers. Source: AppDirect (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-supplier-frustration-70pct
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-supplier-frustration-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of respondents frustrated with multiple saas suppliers for B2B technology buyers<br><small>Source: AppDirect (2026) · <a href="https://lighthousedata.io/data/b2b-saas-supplier-frustration-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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