B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12
12 -- online searches before brand engagement for B2B researchers (2015)
The typical B2B researcher performs 12 online searches before engaging with a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12
Unit
Count
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://arketi.com/thinking/newsletter-on-btob-marketing/2015-09-pr-and-search.html ↗
Source Article
4 Things Worth Considering for PR and SEO To Get Along
Original Research
Google
· Original study ↗
Methodology
Cited from a Google B2B research report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 12 | |
| 2026 | 12 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B researchers: 12 online searches before brand engagement. Source: Google (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-researcher-12-searches-before-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-researcher-12-searches-before-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- online searches before brand engagement for B2B researchers<br><small>Source: Google (2015) · <a href="https://lighthousedata.io/data/b2b-researcher-12-searches-before-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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