B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- share of purchasing decision completed before buyer contact for B2B buyers (2025)
83% of the purchasing decision occurs before a buyer speaks to a sales representative or vendor.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edelman/LinkedIn
Primary
Tier B
https://magnusconsulting.co.uk/solutions/how-to-win/brand-strategy/ ↗
Source Article
Brand Strategy | Magnus Consulting
B2B brand strategy. Build the brand that gets you on the shortlist.
We help B2B businesses build the story that wins business. Your brand determines how you show up in the market, how you're perceived, and increasingly what AI tools and agents recommend before the first conversation ever happens.
Is…
Original Research
Edelman/LinkedIn
· Original study ↗
Methodology
Cited from Edelman/LinkedIn B2B Thought Leadership Impact Report, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 83% share of purchasing decision completed before buyer contact. Source: Edelman/LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-purchasing-decision-before-contact-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-purchasing-decision-before-contact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of purchasing decision completed before buyer contact for B2B buyers<br><small>Source: Edelman/LinkedIn (2025) · <a href="https://lighthousedata.io/data/b2b-purchasing-decision-before-contact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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