B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- purchase stall rate for B2B purchases (2025)
86% of B2B purchases experience stalls during the buying process.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lionreach.com
Primary
Tier C
https://www.lionreach.com/landing-page/whitepaper/decision-friction-the-invisible-force-slowing-down… ↗
Source Article
DECISION FRICTION: THE INVISIBLE FORCE SLOWING DOWN B2B BUYING CYCLES
DECISION FRICTION: THE INVISIBLE FORCE SLOWING DOWN B2B BUYING CYCLES
Executive Summary
In B2B markets, revenue does not disappear because buyers fail to understand value. It disappears because decisions become difficult to own. Across industries and deal sizes, a recurring late-stage pattern emerge…
Original Research
lionreach.com
· Original study ↗
Methodology
Cited as established research; original study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B purchases: 86% purchase stall rate. Source: lionreach.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-purchases-stall-86
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<blockquote cite="https://lighthousedata.io/data/b2b-purchases-stall-86" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- purchase stall rate for B2B purchases<br><small>Source: lionreach.com (2025) · <a href="https://lighthousedata.io/data/b2b-purchases-stall-86" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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