B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- organic search traffic share for B2B websites (2016)
The average B2B website receives 40% or more of all visits from organic search.
- Source states '40% or more'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webbiquity.com
Primary
Tier C
https://webbiquity.com/tag/2016-sem-statistics/ ↗
Source Article
2016 SEM statistics Archives - B2B Marketing Blog
Original Research
webbiquity.com
· Original study ↗
Methodology
Aggregate benchmark cited by blog from unnamed recent research; exact study methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 40% | |
| 2016 (current) | 40% | 0% |
Segmentation
IndustryB2B
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
B2B websites: 40% organic search traffic share. Source: webbiquity.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-organic-search-traffic-share-2016
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<blockquote cite="https://lighthousedata.io/data/b2b-organic-search-traffic-share-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- organic search traffic share for B2B websites<br><small>Source: webbiquity.com (2016) · <a href="https://lighthousedata.io/data/b2b-organic-search-traffic-share-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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