B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- organic search traffic share for B2B websites (2012)
The average B2B website gets approximately 40% of its traffic from organic search.
- The source notes that this is an average ('about 40%'), with some sites receiving up to two-thirds of visits via search engines.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Webbiquity
Primary
Tier B
https://webbiquity.com/search-engine-optimization-seo/37-fantastic-seo-guides-tips-and-tactics/ ↗
Source Article
37 Fantastic SEO Guides, Tips and Tactics
Original Research
Webbiquity
· Original study ↗
Methodology
Aggregate benchmark cited by Webbiquity; some sites reportedly get as much as two-thirds of visits via search engines
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 40% | |
| 2016 | 40% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B websites: 40% organic search traffic share. Source: Webbiquity (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-organic-search-traffic-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-organic-search-traffic-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- organic search traffic share for B2B websites<br><small>Source: Webbiquity (2012) · <a href="https://lighthousedata.io/data/b2b-organic-search-traffic-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.