B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share of b2b opportunities lost to no decision for B2B sales opportunities (2018)
60% of B2B opportunities each year are lost to 'no decision' or the status quo.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Enterprise sales study (unnamed)
Primary
Tier C
https://www.b2ppartners.com/2018/12/11/the-4-surprising-tools-to-overcome-your-hidden-top-competitor… ↗
Source Article
The 4 Surprising Tools to Overcome Your Hidden Top Competitor
Original Research
Enterprise sales study (unnamed)
· Original study ↗
Methodology
Cited from a recent enterprise sales study; original study not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 60% | |
| 2026 | 60% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales opportunities: 60% share of b2b opportunities lost to no decision. Source: Enterprise sales study (unnamed) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-opportunities-lost-to-no-decision
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<blockquote cite="https://lighthousedata.io/data/b2b-opportunities-lost-to-no-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of b2b opportunities lost to no decision for B2B sales opportunities<br><small>Source: Enterprise sales study (unnamed) (2018) · <a href="https://lighthousedata.io/data/b2b-opportunities-lost-to-no-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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