B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- lead generation uplift for B2B trade show exhibitors investing in media (2025)
Trade show exhibitors who invest in media support generate at least 31% more leads than those who do not.
- Minimum increase ('at least 31%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Informa Markets – Engineering
Primary
Tier A
https://manufacturing.informamarkets.com/lp/media/articles/using-media-to-turn-your-expo-marketing-b… ↗
Source Article
Using Media to Turn Your Expo Marketing Buzz into a Year-Round Win | Manufacturing Informa Markets
So you just wrapped up a major trade show where your booth attracted significant interest from your specialized audience. You’ve gathered leads, had meaningful conversations, and demonstrated your latest technology. But what’s next?
Your immediate priority includes personalized follow-ups — emails r…
Original Research
Informa Markets – Engineering
· Original study ↗
Methodology
Informa Markets proprietary research on trade show exhibitors using supporting media vs. non-users
Methodology documented
Segmentation
IndustryManufacturing
Company SizeMid-market
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B trade show exhibitors investing in media: 31% lead generation uplift. Source: Informa Markets – Engineering (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-media-trade-show-leads-31-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-media-trade-show-leads-31-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- lead generation uplift for B2B trade show exhibitors investing in media<br><small>Source: Informa Markets – Engineering (2025) · <a href="https://lighthousedata.io/data/b2b-media-trade-show-leads-31-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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