C
Evidence Grade C
Use with Hedging
Aging
79%
79% — b2b marketing leads that never convert for B2B marketing leads — never convert to sales (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
MarketingSherpa B2B Lead Generation Research 2024
Primary
Tier A
https://www.marketingsherpa.com/article/case-study/b2b-lead-generation ↗
Also cited by
onlinecashshop.com
https://onlinecashshop.com/2026-lead-generation-statistics-essential-marketing-i…
2026-05-01
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa 2024 B2B Lead Generation Study. Analysis of lead-to-close rates across B2B marketing programmes showing attrition at each funnel stage.
Study: Unknown
Segmentation
Industrygeneral
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketing leads — never convert to sales: 79% b2b marketing leads that never convert. Source: MarketingSherpa B2B Lead Generation Research 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-marketing-leads-that-never-convert-b2b-marketing-leads-never-convert-to-sales-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-leads-that-never-convert-b2b-marketing-leads-never-convert-to-sales-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> — b2b marketing leads that never convert for B2B marketing leads — never convert to sales<br><small>Source: MarketingSherpa B2B Lead Generation Research 2024 (2024) · <a href="https://lighthousedata.io/data/b2b-marketing-leads-that-never-convert-b2b-marketing-leads-never-convert-to-sales-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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