B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- lead generation effectiveness perception for B2B marketers (2025)
73% of B2B marketers state that webinars are an excellent way to generate high-quality leads.
- Secondary citation without underlying survey sample or date specifications
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kamreno.com
Primary
Tier C
https://kamreno.com/how-to-use-events-and-webinars-for-marketing-success-and-business-growth/ ↗
Source Article
How to Use Events and Webinars for Marketing Success and Business growth Kamreno - Kamreno Full Service Marketing Communications Agency
Events and webinars have become powerful tools in the marketing world, offering companies great opportunities to engage with prospects, showcase expertise, and grow their business. 95% of marketers view webinars as essential to their marketing strategy. Read on for strategies and tactics that market…
Original Research
kamreno.com
· Original study ↗
Methodology
Secondary stat cited in agency blog; original survey not identified
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelevents
Cite this stat
Plain Text
B2B marketers: 73% lead generation effectiveness perception. Source: kamreno.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-webinars-quality-leads
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-webinars-quality-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- lead generation effectiveness perception for B2B marketers<br><small>Source: kamreno.com (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-webinars-quality-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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