C
Evidence Grade C
Use with Hedging
Recent
39%
39% — marketers using sql as top kpi for B2B marketing teams (Q1 2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Sample Size
534
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (4)
SaaSHero
Primary
Tier A
https://www.saashero.net/content/pipeline-generation-industry-benchmarks/ ↗
Source Article
Key Takeaways
- Pipeline benchmarks only work when segmented by stage, channel, industry, and sales motion, not as broad averages.
- MQL-to-SQL conversion, SQL-to-opportunity, and opportunity-to-close form the core benchmark set for B2B SaaS pipeline health.
- Industry, deal size, and sales motion (…
Also cited by
pipeline-360.com
https://www.pipeline-360.com/news/2025-state-of-b2b-pipeline-growth
2026-05-01
2026-05-01
2026-05-03
Original Research
Pipeline360
· Original study ↗
Methodology
Survey of 534 B2B marketing professionals across US, UK, Europe, and Asia, fielded in February 2025 by Centiment
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B marketing teams: 39% marketers using sql as top kpi. Source: SaaSHero (Q1 2025). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-marketers-using-sql-kpi-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-using-sql-kpi-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> — marketers using sql as top kpi for B2B marketing teams<br><small>Source: SaaSHero (Q1 2025) · <a href="https://lighthousedata.io/data/b2b-marketers-using-sql-kpi-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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