B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- seo adoption rate for B2B marketers (2025)
49% of B2B marketers use SEO as a marketing strategy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sagefrog
Primary
Tier A
https://xamsor.com/blog/seo-market-stats/ ↗
Source Article
SEO Market Stats (2026)
SEO Market Stats (2026)
Key statistics on the global SEO industry, including market size, growth drivers, and investment trends.
Despite the claims that SEO is dead due to the rise of AI and changes in Google’s algorithms, the market is alive and well, displaying positive growth each year.
AI didn't…
Original Research
Sagefrog
· Original study ↗
Methodology
Sagefrog survey; SEO most used marketing strategy among B2B marketers
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 95% | |
| 2025 (current) | 49% | -48.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 49% seo adoption rate. Source: Sagefrog (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-using-seo
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-using-seo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- seo adoption rate for B2B marketers<br><small>Source: Sagefrog (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-using-seo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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