B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Unknown
31%
31% -- b2b marketers intent data roi measurement barriers for B2B Marketers (present)
31% of marketers cite measuring the actual ROI of intent data as a top struggle.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
present
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (4)
Scopic Studios
Primary
Tier B
https://scopicstudios.com/blog/buyer-intent-signals-statistics/ ↗
Source Article
Top Buyer Intent Signals Statistics Every Marketer Should Know in 2026
Buyer intent data provides insights into what potential customers are researching, which allows you to tailor your marketing and sales strategies for maximum impact. As B2B marketers strive to enhance customer engagement and gain a competitive edge, “intent signal data” and “B2B buying behavior stat…
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Original Research
Scopic Studios
· Original study ↗
Methodology
Percentage of marketers admitting measuring intent data ROI is a top struggle
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B Marketers: 31% b2b marketers intent data roi measurement barriers. Source: Scopic Studios (present). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-intent-data-roi-measurement-barriers
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-intent-data-roi-measurement-barriers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- b2b marketers intent data roi measurement barriers for B2B Marketers<br><small>Source: Scopic Studios (present) · <a href="https://lighthousedata.io/data/b2b-marketers-intent-data-roi-measurement-barriers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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