B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
272 days
272 days -- average buying journey duration for B2B buyers (2026)
The average B2B customer buying journey lasts 272 days based on a 2026 benchmark.
- Observational benchmark data from a 2026 B2B dataset; touchpoint definitions may vary from other estimates
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
272 days
Unit
Duration Days
Data Vintage
2026
Entity
Sample Size
3,500,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
intelliminds.ai
Primary
Tier B
https://intelliminds.ai/blog/seo-content-roi/ ↗
Source Article
SEO Content ROI: The Proven Growth Strategy for Brands
SEO content ROI goes sideways when teams treat rankings as the win and ignore labor, refresh work, and the long sales path. That mistake gets expensive fast.
What matters is knowing which content brings revenue, which pages only assist, and where the payback actually shows up. Good programs need bet…
Original Research
intelliminds.ai
· Original study ↗
Methodology
Benchmark based on more than 66 million sessions and 3.5 million customer journeys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 272 days average buying journey duration. Source: intelliminds.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-journey-272-days-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-journey-272-days-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>272 days</strong> -- average buying journey duration for B2B buyers<br><small>Source: intelliminds.ai (2026) · <a href="https://lighthousedata.io/data/b2b-journey-272-days-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.