B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- share of b2b businesses using influencer marketing for brand awareness for B2B businesses (2026)
67% of surveyed B2B businesses use influencer marketing for brand awareness.
- Cites an unnamed survey
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fourpillars.in
Primary
Tier C
https://fourpillars.in/influencer-marketing-guide/ ↗
Source Article
Influencer Marketing Guide: Key Benefits and Tactics
Before social media or any kind of media for that matter, how did businesses get their business? The answer is simple, people. People talked about their experiences and others would believe them and go to the same place.
And this is still one of the most effective forms of promotions, it has just ev…
Original Research
fourpillars.in
· Original study ↗
Methodology
Blog citing unnamed survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B businesses: 67% share of b2b businesses using influencer marketing for brand awareness. Source: fourpillars.in (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-influencer-brand-awareness-67
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<blockquote cite="https://lighthousedata.io/data/b2b-influencer-brand-awareness-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of b2b businesses using influencer marketing for brand awareness for B2B businesses<br><small>Source: fourpillars.in (2026) · <a href="https://lighthousedata.io/data/b2b-influencer-brand-awareness-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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