B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- incremental roi for Including List 3 in direct mail campaign (2010)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Author
Primary
Tier A
http://b2bmarketingdirections.blogspot.com/2010/06/ ↗
Source Article
B2B Marketing Directions
Return on investment (ROI) is a financial measure that managers use to guide major investment decisions. For example, suppose that you are considering a business expansion opportunity that will require the purchase of new machinery and certain other investments. To evaluate this potential expansion,…
Original Research
Author
· Original study ↗
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Including List 3 in direct mail campaign: 10% incremental roi. Source: Author (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-incremental-roi-list3
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<blockquote cite="https://lighthousedata.io/data/b2b-incremental-roi-list3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- incremental roi for Including List 3 in direct mail campaign<br><small>Source: Author (2010) · <a href="https://lighthousedata.io/data/b2b-incremental-roi-list3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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