C
Evidence Grade C
Use with Hedging
Aging
$4
$4 — b2b google ads average cpc for B2B Google Ads — average cost per click (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$4
Unit
Currency Usd
Data Vintage
2024
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (2)
WordStream Google Ads Industry Benchmarks 2024
Primary
Tier A
https://wordstream.com/blog/ws/2022/08/05/average-google-adwords-cpc ↗
Also cited by
2026-05-07
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2024 Google Ads Industry Benchmarks. Aggregated CPC data across thousands of B2B Google Ads accounts managed on or analysed by WordStream.
Study: Unknown
Segmentation
Industrygeneral
RegionUS
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B Google Ads — average cost per click: $4 b2b google ads average cpc. Source: WordStream Google Ads Industry Benchmarks 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-google-ads-average-cpc-b2b-google-ads-average-cost-per-click-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-google-ads-average-cpc-b2b-google-ads-average-cost-per-click-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$4</strong> — b2b google ads average cpc for B2B Google Ads — average cost per click<br><small>Source: WordStream Google Ads Industry Benchmarks 2024 (2024) · <a href="https://lighthousedata.io/data/b2b-google-ads-average-cpc-b2b-google-ads-average-cost-per-click-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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