B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- lead to mql conversion rate for B2B sales funnel (2026)
High-performing B2B funnels target a lead-to-MQL conversion rate of 25% to 35% in 2026.
- Target benchmark for high-performing B2B funnels
- Reported as a range of 25 to 35%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wave
Primary
Tier B
https://rebusadvertising.com/blogs/sales-funnel-b-2-b/ ↗
Source Article
Your 2026 Guide to an Effective Sales Funnel B2b
Your 2026 Guide to an Effective Sales Funnel B2b
Paid search is live. Your team is posting on LinkedIn. Someone sends a monthly email blast. Sales says the leads are weak. Marketing says sales ignores follow-up. The CRM is full, but nobody trusts it.
That's where most B2B companies sit before they b…
Original Research
Wave
· Original study ↗
Methodology
Range provided, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales funnel: 25% lead to mql conversion rate. Source: Wave (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-funnel-lead-conversion-rates
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<blockquote cite="https://lighthousedata.io/data/b2b-funnel-lead-conversion-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- lead to mql conversion rate for B2B sales funnel<br><small>Source: Wave (2026) · <a href="https://lighthousedata.io/data/b2b-funnel-lead-conversion-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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