B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- first seller contact percent through journey for B2B buyers (2025)
In 6sense's 2025 global study, first seller contact occurred 61% of the way through the B2B buyer journey.
- surveyed B2B buying behavior, not a controlled test
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier A
https://intelliminds.ai/blog/seo-content-mapping/ ↗
Source Article
SEO Content Mapping for Growing Brands Ready to Scale
SEO content mapping usually gets reduced to a keyword sheet, and that's where the mess starts. You publish more, rankings blur, and three pages chase the same term.
What matters is page role, search intent, and how each piece connects before you write a word. Treat this like an operating guide, not …
Original Research
6sense
· Original study ↗
Methodology
6sense global study of more than 4,000 B2B buyers; down from 69% in 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 61% first seller contact percent through journey. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-first-seller-contact-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-first-seller-contact-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- first seller contact percent through journey for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/b2b-first-seller-contact-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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