B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
71%
71% -- demo to customer close rate for Demos generated from SEO at B2B fintech company (Stat Digital client) (2022)
71% of demos generated from SEO closed and became paying customers for a B2B fintech company.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stat Digital
Primary
Tier A
https://statdigital.io/b2b-fintech-seo-case-study/ ↗
Source Article
How We Grew a B2B Fintech Company by $200k ARR in 6 Months - Stat Digital
We recently worked with a sales-led B2B fintech company that relied almost entirely on cold calling to grow.
Before working together, they didn’t have a content engine to attract inbound demand.
They wanted to start growing more through inbound and SEO, but they were struggling with:
- Generating li…
Original Research
Stat Digital
· Original study ↗
Methodology
Inbound SEO-sourced demo close rate, compared to ~35% outbound close rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Demos generated from SEO at B2B fintech company (Stat Digital client): 71% demo to customer close rate. Source: Stat Digital (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-fintech-inbound-seo-demo-close-rate-71
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<blockquote cite="https://lighthousedata.io/data/b2b-fintech-inbound-seo-demo-close-rate-71" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- demo to customer close rate for Demos generated from SEO at B2B fintech company (Stat Digital client)<br><small>Source: Stat Digital (2022) · <a href="https://lighthousedata.io/data/b2b-fintech-inbound-seo-demo-close-rate-71" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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