B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- share of business executives using online search first for procurement for B2B business executives (2025)
63% of business executives use online search as their first method of procuring products or services.
- Uncited claim on digital marketing agency page
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ainn.co.uk
Primary
Tier C
https://ainn.co.uk/pay-per-click-management/ ↗
Source Article
Pay Per Click Management - Ainn Digital
Pay per click management
As an official Google Partner and Bing Accredited PPC agency, we are uniquely positioned to deliver new customers online for both B2B and B2C sectors. Our results-driven approach to pay per click management allows us to provide agile campaigns that drive better quality traff…
Original Research
ainn.co.uk
· Original study ↗
Methodology
Uncited statistic on agency marketing page; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B business executives: 63% share of business executives using online search first for procurement. Source: ainn.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-executives-search-procurement
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<blockquote cite="https://lighthousedata.io/data/b2b-executives-search-procurement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of business executives using online search first for procurement for B2B business executives<br><small>Source: ainn.co.uk (2025) · <a href="https://lighthousedata.io/data/b2b-executives-search-procurement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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