B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of enterprises struggling to keep pace with customer demands for B2B enterprises (2025)
Up to 51% of surveyed enterprises admit they struggle to keep pace with evolving customer demands due to complex procurement barriers and non-automated sales processes.
- Source states 'up to 51%'
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review Analytic Services
Primary
Tier C
https://www.sharecrm.com/blog/automating-the-quote-to-cash-workflow-reducing-friction-in-b2b-sales/ ↗
Source Article
Automating Quote-to-Cash: Reduce B2B Sales Friction | ShareCRM
TL;DR: Quote-to-Cash (Q2C) automation is the ultimate key to shrinking B2B transaction cycles. By leveraging ShareCRM’s intelligent sales automation tools, enterprises can seamlessly connect quotation, contract approval, and revenue collection, eliminating organizational friction to reduce overall s…
Original Research
Harvard Business Review Analytic Services
· Original study ↗
Methodology
Survey of B2B enterprises cited from Harvard Business Review Analytic Services report; exact sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B enterprises: 51% share of enterprises struggling to keep pace with customer demands. Source: Harvard Business Review Analytic Services (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-enterprises-struggle-customer-demands-51
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<blockquote cite="https://lighthousedata.io/data/b2b-enterprises-struggle-customer-demands-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of enterprises struggling to keep pace with customer demands for B2B enterprises<br><small>Source: Harvard Business Review Analytic Services (2025) · <a href="https://lighthousedata.io/data/b2b-enterprises-struggle-customer-demands-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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