B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of decision makers starting research on google for B2B decision-makers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
nexagrowth.co.uk
Primary
Tier C
https://nexagrowth.co.uk/blog/saas-seo/ ↗
Source Article
SaaS SEO for Companies: The Ultimate Guide for SaaS Product Growth
- SaaS SEO requires a tailored strategy focused on understanding the customer journey and targeting keywords at each funnel stage.
- Optimizing high-value landing pages and creating comparison content are key to converting visitors into paying customers.
- On-page, technical SEO, and building high-q…
Original Research
nexagrowth.co.uk
· Original study ↗
Methodology
Approximate figure ('over 70%'), no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B decision-makers: 70% share of decision makers starting research on google. Source: nexagrowth.co.uk (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-decision-makers-start-research-google
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<blockquote cite="https://lighthousedata.io/data/b2b-decision-makers-start-research-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of decision makers starting research on google for B2B decision-makers<br><small>Source: nexagrowth.co.uk (2026) · <a href="https://lighthousedata.io/data/b2b-decision-makers-start-research-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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