B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- deals stuck in limbo rate for B2B deals with large buying groups (2025)
According to Forbes, 40% of deals get stuck in limbo due to a lack of consensus among large buying groups.
- Secondary citation attributing the statistic to Forbes without citing the underlying study or year.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.inceptgrows.com/blog/b2b-sales-is-changing-fast-how-outsourcing-can-keep-smbs-competitiv… ↗
Source Article
B2B Sales is Changing Fast: How Outsourcing Can Keep SMBs Competitive | InceptGrows
B2B Sales is Changing Fast: How Outsourcing Can Keep SMBs Competitive
Is your sales team feeling burned out, stuck repeating the same pitches to the same companies, only to get pushed down the line as buyers ask for “more information”? If this sounds all too familiar, you’re not alone. Thousands of …
Original Research
Forbes
· Original study ↗
Methodology
Attributed to Forbes; original study not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B deals with large buying groups: 40% deals stuck in limbo rate. Source: Forbes (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-deals-stuck-limbo-40-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-deals-stuck-limbo-40-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- deals stuck in limbo rate for B2B deals with large buying groups<br><small>Source: Forbes (2025) · <a href="https://lighthousedata.io/data/b2b-deals-stuck-limbo-40-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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