B Evidence Grade B Graded under review Safe to Cite Dated

20%

20% -- product penetration rate for B2B companies (2023)

Name: Product Penetration Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-13

2023 · btob-leaders.com

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Attribution: btob-leaders.com View source

Lighthouse Research Team

Last verified: 2026-06-13 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2023

Entity

B2B companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

btob-leaders.com Primary Tier A

https://btob-leaders.com/potentiel-portefeuille-client/ ↗

Confidence: 63/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Avez-vous exploité votre portefeuille client à son plein potentiel ?

La plupart des entreprises du B2B sous-exploitent leur base clients installée. Au-delà des renouvellements de contrats qui assurent le revenu récurrent, le potentiel de développement reste largement inexploité. Une réalité d’autant plus surprenante que la croissance sur les comptes existants s’avère…

Original Research

btob-leaders.com · Original study ↗

Methodology

Analysis of B2B companies' sales strategies

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

B2B companies: 20% product penetration rate. Source: btob-leaders.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cross-selling-rate

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<blockquote cite="https://lighthousedata.io/data/b2b-cross-selling-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- product penetration rate for B2B companies<br><small>Source: btob-leaders.com (2023) · <a href="https://lighthousedata.io/data/b2b-cross-selling-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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