B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.5%
22.5% -- b2b contact data annual decay rate for B2B contact databases (2025-2026)
About 22.5% of a B2B contact database goes stale within a single year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.datamagnet.co/post/batch-vs-streaming-enrichment-cost-latency-comparison/ ↗
Source Article
Batch vs. Streaming Enrichment: Cost and Latency Compared (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Batch vs. Streaming Enrichment: A Cost and Latency Comparison (2026)
Batch enrichment is cheaper to run per record. Streaming enrichment is cheaper when you count what a stale record actually…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot database decay research, cited by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B contact databases: 22.5% b2b contact data annual decay rate. Source: HubSpot (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-contact-decay-annual-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-contact-decay-annual-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- b2b contact data annual decay rate for B2B contact databases<br><small>Source: HubSpot (2025-2026) · <a href="https://lighthousedata.io/data/b2b-contact-decay-annual-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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