B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
22.5%
22.5% -- annual b2b contact data decay rate for B2B CRM contact databases (2026)
B2B contact data decays at an annual rate of 22.5%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot (citing MarketingSherpa)
Primary
Tier C
https://www.datamagnet.co/post/best-data-enrichment-tools-revops-teams-2026/ ↗
Source Article
7 Best Data Enrichment Tools for RevOps Teams (2026 Ranked)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Best Data Enrichment Tools for RevOps Teams in 2026: 7 Ranked
Your CRM data is decaying right now. HubSpot's own research, pulling from MarketingSherpa data, puts B2B contact decay at 22.5% a…
Original Research
HubSpot (citing MarketingSherpa)
· Original study ↗
Methodology
HubSpot research citing MarketingSherpa data, as cited by Datamagnet
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B CRM contact databases: 22.5% annual b2b contact data decay rate. Source: HubSpot (citing MarketingSherpa) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-contact-decay-annual-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-contact-decay-annual-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- annual b2b contact data decay rate for B2B CRM contact databases<br><small>Source: HubSpot (citing MarketingSherpa) (2026) · <a href="https://lighthousedata.io/data/b2b-contact-decay-annual-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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