B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.5%
22.5% -- b2b contact database annual decay rate for B2B contact databases (2025)
B2B contact databases decay at an annualized rate of 22.5%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.hubspot.com/database-decay ↗
Source Article
Data Enrichment for Agencies: Marketing, PR & Recruiting (2026)
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Enrichment for Agencies: A Playbook for Marketing, PR & Recruiting
Bad contact data doesn't just slow you down — it quietly erodes client trust. In 2025, Validity found that 37% of CRM u…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot decay modeling built on MarketingSherpa research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B contact databases: 22.5% b2b contact database annual decay rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-contact-database-decay-annualized
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<blockquote cite="https://lighthousedata.io/data/b2b-contact-database-decay-annualized" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- b2b contact database annual decay rate for B2B contact databases<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/b2b-contact-database-decay-annualized" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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