B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.3%
2.3% -- cold calling success rate for B2B cold calling (2025)
The approximate B2B cold-calling success rate was 2.3% according to a 2025 report.
- Reported as approximate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cognism
Primary
Tier C
https://antlere.com/what-is-cold-calling/ ↗
Source Article
How To Make Cold Calling Work In 2025?
Original Research
Cognism
· Original study ↗
Methodology
Cited from Cognism 2025 report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 4.8% | |
| 2025 (current) | 2.3% | -52.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B cold calling: 2.3% cold calling success rate. Source: Cognism (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cold-calling-success-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-cold-calling-success-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- cold calling success rate for B2B cold calling<br><small>Source: Cognism (2025) · <a href="https://lighthousedata.io/data/b2b-cold-calling-success-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.